I ship AI features that move real numbers.
Product Manager focused on e-commerce personalization. I turn customer friction into shipped products — backed by NPS, churn, and adoption data.
Selected work
Case study · In progress
Rebuilding the Quiz editor used by thousands of Shopify brands
How I scoped, sold, and shipped iteratively on a rewrite of a mature product — published mid-flight, with placeholders where the data is still being collected.
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About
I came to product management the long way — through a decade of supporting, specifying, and shipping alongside engineering teams at MailPoet, Automattic, and GravityKit. Today I'm at Octane AI, building AI-powered apps for Shopify brands.